After my stepfather, Al Hetzeck, passed, I created a tribute poster on canvas that I gifted to family during a celebration-of-life weekend. We gathered at a lakehouse in the town where Al’s mother is buried, and he was laid to rest beside her. I don’t draw a strict line between my professional and personal work—if there’s a need, I’m here to serve it.

An old friend was about to celebrate his sixtieth birthday. For context he took me shopping at local surf shops having grown up with skateboarding surfing and volleyball in the Laguna Beach area. A year prior, we had laughed at some graffiti we saw above a urinal at a bar patrons affectionately call "The Dirty Bird." It was a truly grimy night, and I like to think my best work comes from real-life inspiration like that. When I presented him with a deck of logos for merchandise, he immediately picked LOGO 05 made from a photo of the original graffiti. I sent him a custom sweatshirt featuring the artwork.

While the pandemic was tough on the movie business when theatrical shut down, the two strikes in 2023 were even more challenging for theatrical advertising. I posted this unsolicited video tribute on our company's Slack channel right before the holiday break. It was my way of recognizing that, in an otherwise dark year, the box office success of Barbie and our work on its campaign brought some much-needed light.