Challenge
Starz was developing a new series and needed a compelling visual concept to capture its dark coastal setting and themes of crime and addiction. With no budget or time for a location shoot, the task was to craft an evocative campaign look using the one sheet as the primary inspiration.

Approach
Collaborating with producer Brian Dobric I explored multiple directions—some integrating show footage, others purely graphic. All embraced the pill icon and the idea of the pill tinting the screen blood red. We ultimately developed a “lighthouse” concept, revealing the pill distorting the imagery behind it as the lighthouse beam sweeps across the frame. Using imagery of Provincetown’s iconic lighthouse, stormy seas, and the emptiness of addiction, I created storyboards, matte paintings, and animations. Personal details, such as my mother’s sailboat in the harbor, were incorporated for authenticity. To overcome production limitations, I composited stock photography with custom-designed elements before handing off final builds to an animation team to finesse.

Outcome
The lighthouse concept effectively conveyed the series’ tone and themes. The campaign proved how strategic design and resourceful creativity can deliver cinematic storytelling—even under strict budget and production constraints.

Challenge
Pepsi sought to re-energize its brand presence and strengthen its connection with core audiences across music and sports. Under the leadership of CMO Kristin Patrick and creative lead Landis Smithers, the challenge was to develop dynamic visual content that reflected Pepsi’s bold identity while resonating with culturally engaged audiences.

Approach
I collaborated closely with Patrick and Smithers to design and art direct a series of brand animations. The focus was on using motion graphics as a storytelling tool—infusing energy, rhythm, and visual consistency to bridge the brand more directly with music and sports verticals.

Outcome
The resulting animations provided Pepsi with a refreshed motion language that amplified its brand personality, created stronger alignment with cultural touchpoints, and delivered high-impact visuals that energized campaigns across multiple platforms.

Challenge
AECOM, one of the world’s largest construction and infrastructure firms, needed to elevate its annual executive summit for the company’s top 200 leaders. The goal was to create an event experience that reflected AECOM’s scale and innovation while engaging senior leadership and celebrating employee achievements.

Approach
Working in collaboration with project producer Gregg Hollander, we partnered directly with CEO Mike Burke to design and produce a keynote presentation supported by custom motion graphics for a 60-foot-wide by 10-foot-high 4K screen. In addition, we developed and produced an awards program that recognized outstanding staff performance, ensuring that the celebration aligned with AECOM’s brand values and culture of excellence.

Outcome
The event delivered a visually striking and cohesive experience that highlighted AECOM’s leadership vision, reinforced its commitment to innovation, and fostered pride across the organization. The combination of dynamic keynote storytelling and a high-profile awards program inspired senior executives while honoring the company’s top performers.